AMARON

To transform our spheres of influence and to improve the quality of life by building institutions that provide better access to better opportunities, goods and services to more people…all the time" – has always been the mantra at Amara Raja.

AMARONE DIFFERENT THINKING

After spending decades ignored as an obscure part under the hood, the automotive battery has finally found a place in the minds of demanding consumers thanks to Amaron.

It was a transformation whose time had come. The striking black looks were just an indication of the changes that had taken place. Because the real changes were inside the battery. It was the technology that marked Amaron as the next generation battery that would last longer than anything the Indian consumer had seen.

At Amaron, we set out to transform the consumers' experience with batteries, and to disprove all the preconceived notions about batteries. For example, we were the first to introduce a zero-maintenance battery, so you never had to worry about top-ups or other maintenance. Amaron was also the first battery that left the factory fully charged. This meant that batteries were not subject to inconsistent charging at the dealerships. So customers could rest assured that all Amaron batteries were created equal and would perform equal.